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Rust-Oleum Partners with Bright Pink to Raise Awareness for Breast Cancer

By: Catherine Diamon

Rust-Oleum has announced its partnership with Bright Pink, a national organization whose mission is to save women’s lives from breast cancer and ovarian cancer by empowering women to live proactively at a young age.

During October, Rust-Oleum hopes to empower individuals to “Paint It Pink” to raise awareness for breast cancer. For every item painted pink and shared on social media using the hashtag #PaintItPink, Rust-Oleum will donate $10 up to $5,000 through its Rust-Oleum Cares program to Bright Pink.

Rust-Oleum is dedicated to giving back to the community through its Rust-Oleum Cares program. For more than a decade, Rust-Oleum has been supporting organizations, causes and activities that strengthen education, promote wellness and serve the needs of others through its Rust-Oleum Cares program. Bright Pink’s innovative programs equip, educate, and empower young women to be proactive by reducing their risk for breast and ovarian cancer, or detecting these diseases at early, non life-threatening stages.

“At Rust-Oleum we are dedicated to giving back to organizations that aim to educate and empower individuals,” said Steve Gillmann vice president of human resources and administration for Rust-Oleum. “Our Paint It Pink campaign gives us the opportunity to increase awareness for the disease and show our support as an organization.”  

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